Taking a cue from Pope Benedict and his use of fries to attract new followers from among the ranks of junk food junkies, McDonald's Corp. will be going after the massive Catholic market with ads that have just been granted the all important Vatican seal of approval.
The new campaign will feature likenesses of the present Pope and the wildly popular Pope John Paul II and, according to sources at L'Osservatore Romano, is reminiscent of the old Bud Lite "Tastes great-Less filling" spots.
"This is symbiotic advertising at its finest" clucked McD's CEO Charlie Bell. "It's truly a corporate/religious marriage made in heaven!!...I'm sure Jim would approve" he continued wistfully in reference to Jim Cantalupo, the former CEO who died 3 years ago(not surprisingly) from a heart attack at age 60.
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