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Monday, September 18, 2006

Something for the Kids

The results of the Blob's "Mascot Hunt" contest are in at long last. For those of you who hadn't heard about it perhaps a brief summation: A few months back I realized that I needed better penetration into the youth market (I'll wait while you retrieve your minds from the gutter....ready??...OK then). After all, if major operations like MacDonald's can have different streams of targeted ad campaigns why couldn't I?
I decided that a contest would be a great way of building interest so flyers were left at dozens of summer camps and later elementary schools. Thousands of entries later I'm pleased to announce that we have a winner...little Timmy Wexler, 9 years old from Pasadena, California.
He came up with the concept for a mascot using nature's own blob, the slime mold and more precisely the "Dog Vomit" slime mold! This is a real creature (go ahead..google it!) His name is DJ Slimy and he has the perfect blend of hip hop cool and gross out factor that has scored big in my focus groups. Special mention to Jason Tremblay (age 11) of Mascouche for Blobbo the Clown and Elizabeth Feldspar (age 8) of Penticton for Amy Amoeba. Nice work everyone.
Now and without further ado here he is kids...DJ SLIMY!!!!!

1 comment:

Anonymous said...

Yeah, Sesame Street will be naming a character after DJ Slimy. Everyone will want a piece of him! You've picked a winner this time, Blob!